UCC LGBT* Society: DONTBECLOTHESMINDED CAMPAIGN

UCC’s LGBT* Society launch their latest campaign – DONTBECLOTHESMINDED.

Don’t be clothes minded.

11988521_513142752197374_1000947402179703867_n

UCC LGBT* society have created a new visual campaign that challenges what clothing means in our present society as a medium of expressing an individuals gender.  This campaign presents six individuals of varying gender and sexual identities but this cannot be interpreted through their clothing. The anonymity present in this campaign is used to highlight the excessive association society places upon an individual’s identity and their clothing.  Gender is socially constructed but clothing is used as an instrument to enforce this construct. UCC LGBT* Society want to examine and deconstruct this social condition, no one should be clothes minded.

12249921_513099352201714_5748756506254364723_n

The society auditor Matt Kennedy stated “The campaign is a visual communication of the struggles gender and clothing place on individuals when society inflicts norms upon them. Discrimination is rooted in the unknown and the different but this campaign is highlighting that what someone wears will never define them.”

11210400_513099408868375_7535870843516851123_n

Furthermore the society’s campaign officer Alan Draddy enhanced the goal of the campaign by saying: “The goal of the campaign is to start a conversation. We need to start talking about gender and we need to deconstruct the social construct of gender. We need a world where individuality is central and gender identity is no longer a question with only two answers. We start this conversation with the clothes we wear, how we can’t describe or infer someone’s identity from the material draped over someone’s body. It’s only the beginning, but a good beginning.”

12311212_513099565535026_1995964031614497275_n

This campaign does not stop here. UCC LGBT* hopes to release a campaign surrounding Trans* rights in the New Year in correspondence with organizing a national rally in relation to trans* rights in Irish Law.  This in conjunction with bisexual rights and intersex awareness will show the society campaigning on new levels for different issues effecting the LGBT* community.

12295351_513099625535020_7924842160148315286_n 12308274_513099538868362_7602261358921905239_n

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s